Types of Corporate Events

Corporate events, or company events, are about bringing people together outside the office! Whether the reason is to launch a new product, celebrate a company milestone, or hosting a team building event, it’s about strengthening relationships and your company’s culture. We’ve compiled a list of the most popular types of corporate events. And we’ll point out why it’s a good idea to host them outside the office.

Company Milestones

Grand openings and significant anniversaries deserve celebration on a company-wide level! Hosting an event to commemorate the day is a great idea for building employee morale and community presence. Some company milestones might be most effective when held on-site, like the grand opening of a restaurant. But many do better when they function as employee appreciation events. That means hosting them off-site where someone else is taking care of their needs in a special environment.

Pro Tip: There’s no need to limit company milestone celebrations to employees. Many company’s use milestone events as positive PR. Consider inviting important clients and community members to join!

Team Building Events

Team-building events are meant to band a company together by strengthening relationships between employees. They can also help boost morale and improve goodwill.

Excellent team-building events happen in great locations, not in the office break room. Group activities and workshops are great ways to bring people together. But to help employees relax and feel appreciated, it’s better to host them out of the day-to-day space.

Conferences & Seminars

Seminars and conferences are meant to bring together a targeted audience to share relevant information on a specific subject. For example, an organization could host one for all its salespeople to discuss  company initiatives and publicly recognize their top sellers.

Seminars are typically shorter than a conference, anywhere from a few hours to a full day. Conferences tend to be longer and usually require overnight stays.

The goal of having a seminar or conference outside your typical office space isn’t merely to fit everyone in one room. By taking employees out of the office, you remove them from their standard routines. This allows them to make new connections, opens them up to new ideas, and creates a greater sense of unity between your team members.

Board & Shareholders Meetings

Board meetings and shareholders meetings are opportunities for managers and shareholders to meet to discuss critical business decisions, review goals and plans, and forecast the upcoming months and years.

It’s tempting to host board meetings and shareholders meetings in your company’s board room or in your office building. But booking a board meeting at a venue has its upsides. Venues with catering services allow you to host your meeting around a meal and food and drink bring people together naturally, which can make reaching agreements easier. Plus, venues often offer equipment your company boardroom may not have, like large screens and podiums.